师资风采

巩少伟

巩少伟,管理学硕士,三级教授,硕士研究生导师,省级教学名师,省级精品资源共享课《市场营销学》主持人,教育部优秀创新创业导师。主要研究领域为品牌管理及文化产业,出版学术专著5部,主编《市场营销学》等相关教材16部,其中1部为省级精品资源共享课配套教材,主持省部级科研项目15项,主持横向课题多项,在《人民日报》等学术期刊发表论文30余篇,曾获省政府哲学与社会科学优秀成果三等奖1项。社会兼职:中国市场学会理事。


    Gong Shaowei, Master of Management; Professor (of the third grade); Master supervisor; Provincial prominent teacher; Host of Marketing, provincial top-quality course; Great innovation and entrepreneurship mentor selected by Ministry of Education.The main field of research covers brand management and culture industry. Published 5 academic monographs. Chief Editor of 16 textbooks related to Marketing and one of them is a supporting textbook for the provincial top-quality course. Head of 15 provincial and ministerial scientific research projects and some other transverse research projects. Published more than 30 papers in academic journals such as The People’s Daily. Received the third prize of the provincial government's outstanding achievements in philosophy and social sciences once.Social Part-time: member of China Marketing Association.